The vision that drove Farmer on Wheels to become largest farmer collective in Fruits & Vegetables sector was to transform the scenario of traditional Indian farming. Farmer on Wheels began with the mission to ensure that the small-landholding farmers of India are given fair compensation for their produce and labour. This was to be achieved while ensuring that we adhere to global standards of agricultural practices, world-class infrastructure, international food safety standards, and the will to deliver safe, hygienic, and healthy food to our consumers.